This logo reveal for Bold and Beyond branding agency uses a mixed media animation style that blends digital and physical processes. The concept revolves around a fluid stroke—a key branding element for Bold and Beyond—which animates across a sequence of frames before transforming into the final logo. To bring this to life, each animation frame was printed, physically stuck to different surfaces, and photographed, creating a textured, tactile feel that echoes the agency’s bold, hands-on approach. The visual was paired with Kendrick Lamar’s N95, a trending audio on Instagram at the time, aligning the piece with a popular visual trend where logos were revealed in real-world environments. This strategic move helped the video gain significant traction and audience engagement. The project was crafted using Procreate for frame-by-frame animation, Photoshop for lighting and colour adjustments on the photographed frames, and Premiere Pro for final editing and audio sync.