Brutal Beats, Bolder Posts

Record Room needed its social media to hit harder, visually and culturally. Their existing brand identity felt too restrained for the energy of Bangalore’s only vinyl-themed bar. Inspired by music posters and underground gig culture, I broke away from the original guidelines and adopted a brutalist design approach. Loud typography, layered textures, and high-contrast layouts replaced minimalism. While the fonts and colours flexed to suit each artist or event, the visual attitude remained consistent: bold, raw, and unmistakably Record Room.

Client

Record Room

DELIVERABLES

Posts Carousel Stories

Year

2024

Role

graphic designer

Sculpting a Social Presence

Omega IX’s digital presence was crafted to mirror its immersive rooftop experience—elevated, elegant, and rooted in Greek-inspired design. Drawing from the brand’s interior aesthetic, the social media identity blends classical Greek elements with contemporary luxury, creating a visual language that feels both timeless and current. Rich textures, sculptural forms, and a restrained, opulent palette set the tone. Every creative was designed to evoke the feeling of golden-hour indulgence—where myth meets modern dining. This case study explores how visual storytelling and stylistic consistency transformed Omega IX’s feed into an extension of its physical space.

Client

Omega IX

DELIVERABLES

Posts & Stories for Instagram

Year

2024

Role

Graphic Designer (Bold & Beyond)